If you request to receive company, product information or purchase products, you will be asked to provide for your name, title, e-mail address, and phone number. The personally identifiable information you submit to us will be used to identify you as a customer and to facilitate your order. We may also use this information to later contact you for a variety of reasons, such as customer service, providing you promotional information about our products and services or those of our other affiliated companies (“affiliated companies”), or to communicate with you about the services we have provided. For security reasons, we do not recommend that you send non-public personal information, such as passwords, social security numbers, or bank account information, to us by email. However, aside from our reply to such an email, it is not our standard practice to send you email unless you request a particular service or sign up for a feature that involves email communications, it relates to purchases you have made with us (e.g., product updates, customer support, etc.), we are sending you information about our other services, or you consented to being contacted by email for a particular purpose. In certain instances, we may provide you with the option to set your preferences for receiving email communications from us; that is, agree to some communications but not others.
Breathefresh may also automatically collect and analyze information about your general usage of the Site and store it in log files. Breathefresh may track your usage patterns to see what features of the Site you commonly use, Site traffic volume, frequency of visits, type and time of transactions, type of browser, browser language, IP address and operating system, and statistical information about types of products searched and purchased. Breathefresh will collect, track and analyze such information in an aggregate manner that does not personally identify you. This aggregate data may be used by Breathefresh and third-party vendors to assist Breathefresh in operating the Site and the products purchased, and be provided to other third parties to enable them to better understand the operation of Breathefresh’ business, but such information will be in aggregate form only and it will not contain personally identifiable data. Breathefresh may also gather information about you (that you voluntarily submit to Breathefresh) when you purchase products, provide feedback to Breathefresh and/or send or receive communications regarding our products.
Breathefresh may use your personally identifiable information to provide you with information and products; verify your authority to purchase products; notify you of updates; improve the content and general administration of the Site; provide you with notices regarding products you have purchased or may wish to purchase in the future; and to send you targeted advertising. Breathefresh does not provide e-mail addresses or any of your personally identifiable information to third parties for marketing purposes.
We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:
Breathefresh recognizes the privacy interests of children and we encourage parents and guardians to take an active role in their children’s online activities and interests. This Site is not intended for children under the age of 18 and we endeavor not to collect any personally identifiable information from children under the age of 18. AQE targets its products and this Site to adults and not to children under 18. If we have found that we have collected personally identifiable information from a child under 18, we will delete this information immediately.
We may also disclose your personally identifiable information: (a) if we are required to do so by law, such as to comply with a subpoena, or similar legal process, regulation or other government authority or otherwise in cooperation with an investigation of a governmental authority, (b) to enforce the Breathefresh Terms and Conditions or (c) to protect our rights and the safety of users of our Site and purchasers of products. In addition, we may transfer your personally identifiable information to a successor entity upon a merger, consolidation or other corporate reorganization in which Breathefresh participates or to a purchaser of all or substantially all of AQE assets to which this Site relates. In this case, you will be notified via email and/or a prominent notice on our Site of any change in ownership or uses of your personally identifiable information, as well as any choices you may have regarding your personally identifiable information.
We may also disclose your personally identifiable information to companies that provide services to help us with our business activities such as shipping your product or offering customer service. These companies are authorized to use your personally identifiable information only as necessary to provide these services to us.
We may use Local Shared Objects, such as Flash cookies, and Local Storage, to store content information and preferences.
We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about our services, which we think you may find interesting if you tell us that you wish this to happen.
The security of your personally identifiable information is important to us. Breathefresh employs procedural and technological measures to protect your personally identifiable information. These measures are reasonably designed to help protect your personally identifiable information from loss, unauthorized access, disclosure, alteration or destruction. However, Breathefresh cannot guarantee that unauthorized third parties will never be able to defeat these measures or use your personally identifiable information for improper purposes. Therefore, you should be aware that when you voluntarily display or distribute personally identifiable information, that information could be collected and used by others. Breathefresh is not responsible for the unauthorized use by third parties of information you post or otherwise make available publicly.